I want to walk you through a pragmatic, reproducible 90-day pricing experiment I’ve used (and refined) with B2B SaaS teams to prove—empirically—whether enterprise buyers will pay 30% more for a specific feature. This isn’t theory. It’s a tight experiment design, sales-friendly roll-out,...
Aug 27, 2026
• by Éloïse Dupont
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I often get asked how to validate whether customers will actually pay significantly more for a SaaS add-on — not just say they would in a survey, but put real money on the line. The approach I use is a pragmatic 90-day pricing test that balances statistical rigor with the speed and clarity a product team needs. Below I walk through the playbook I’ve used to prove — or disprove — a...
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Raising a convertible note can feel like walking a tightrope: you want to attract savvy angel investors quickly, but you also need to protect the equity you and your co-founders have worked so hard to build. I’ve negotiated dozens of early-stage rounds and seen the good — and the painful — consequences of cap decisions. In this article I’ll walk you through how to negotiate a convertible...
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