I remember the first time I sat across from an angel investor who liked my product idea but wouldn’t commit a penny because my startup had no revenue. It felt like being judged not for what we could become, but for where we were today. Since then, I’ve learned that convincing cautious angels to...
May 27, 2026
• by Éloïse Dupont
Latest News from Business News
When I first experimented with cohort-based product trials for a niche B2B SaaS, I wasn’t expecting dramatic results. I was simply trying to be more deliberate about how we onboarded different segments of customers. Within a few months, however, I saw premium conversions climb — and not by a marginal amount. We effectively doubled our premium conversion rate for target cohorts. In this piece,...
Read more...
I often treat household appliances like small businesses: they need a regular check-up, smart investments, and a little preventive care to keep delivering value. When it comes to steam generators, I’ve learned that entretien et détartrage dune centrale vapeur is not only about preserving performance but also about avoiding downtime and unexpected replacement costs. Below I share the practical,...
Read more...
I remember the moment our first pilot customer signed on. It felt like validation, but also like a problem: how could we turn this single successful trial into a compelling, scalable case study that would not only win more customers but also attract lead investors? Over the years I've learned this is less about polished storytelling and more about structure, evidence, and distribution. Below I...
Read more...
I’ve helped several founders and HR teams explore paying remote employees and contractors in crypto, and one recurring theme is this: the idea sounds modern and efficient, but the tax and compliance details can turn it into a minefield if you rush. Below I share a practical, step-by-step approach to setting up a compliant crypto payroll using Coinbase as the custody and transfer layer, while...
Read more...
I recently ran a 30-day pricing experiment to test a bold hypothesis: customers would willingly pay 30% more for a specific SaaS feature. I want to walk you through exactly how I set it up, what I measured, and the practical lessons that came out of it so you can run your own experiment with confidence. This is hands-on, no-nonsense guidance based on real experience—what I did, what worked, and...
Read more...
When you're an early-stage founder, your cap table is one of the most intimate pieces of your company — a ledger that records who owns the dream and who gets to steer it. I've negotiated my fair share of cap table changes with early investors, and I can tell you: it’s entirely possible to raise money, make necessary restructurings, and still retain meaningful control. The trick is to plan...
Read more...
I remember the first time I considered leaving New York City for the Hudson Valley — the idea felt both liberating and terrifying. The promise of space, better schools, and quieter streets pulled me north, but the logistics of moving out of the five boroughs made me hesitate. That's when I first heard about 845movenow. com 845 movenow.com 845 movenow.com, and everything about the plan started...
Read more...
I’ve spent years helping niche SaaS founders refine their funnels, and one technique that consistently outperforms standard A/B tests is cohort-based trials. When executed well, cohort experiments don’t just move the needle — they can double premium conversions by revealing how changes affect real user groups over time. In this piece I’ll walk you through what cohort-based trials are, why...
Read more...
I remember the first time I slipped on a pair of height boosting shoes for a photoshoot: the difference was immediate, subtle and oddly empowering. They didn't scream "shoe with a lift" — they simply made me stand a little taller, feel a little more poised, and carry myself with greater authority. As someone who writes about marketing, presentation and the subtleties that influence perception,...
Read more...
Hello — I’m writing from the perspective of someone who has spent years analyzing startups, advising founders, and helping investors separate signal from noise. When a founder hands me a pilot customer case study, I read it like a detective: I’m trying to understand traction, unit economics, customer fit, and the likelihood that this pilot can scale. Over time I’ve noticed a pattern:...
Read more...
