I remember the first time a customer told me they would pay more for a feature I considered "nice to have." It felt like validation and danger at once: validation because willingness to pay is the core of product-market fit; danger because assumptions about price are where many startups crash. Over...
May 08, 2026
• by Éloïse Dupont
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I remember the moment our first pilot customer signed on. It felt like validation, but also like a problem: how could we turn this single successful trial into a compelling, scalable case study that would not only win more customers but also attract lead investors? Over the years I've learned this is less about polished storytelling and more about structure, evidence, and distribution. Below I...
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I’ve helped several founders and HR teams explore paying remote employees and contractors in crypto, and one recurring theme is this: the idea sounds modern and efficient, but the tax and compliance details can turn it into a minefield if you rush. Below I share a practical, step-by-step approach to setting up a compliant crypto payroll using Coinbase as the custody and transfer layer, while...
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I recently ran a 30-day pricing experiment to test a bold hypothesis: customers would willingly pay 30% more for a specific SaaS feature. I want to walk you through exactly how I set it up, what I measured, and the practical lessons that came out of it so you can run your own experiment with confidence. This is hands-on, no-nonsense guidance based on real experience—what I did, what worked, and...
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When you're an early-stage founder, your cap table is one of the most intimate pieces of your company — a ledger that records who owns the dream and who gets to steer it. I've negotiated my fair share of cap table changes with early investors, and I can tell you: it’s entirely possible to raise money, make necessary restructurings, and still retain meaningful control. The trick is to plan...
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I remember the first time I considered leaving New York City for the Hudson Valley — the idea felt both liberating and terrifying. The promise of space, better schools, and quieter streets pulled me north, but the logistics of moving out of the five boroughs made me hesitate. That's when I first heard about 845movenow. com 845 movenow.com 845 movenow.com, and everything about the plan started...
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I’ve spent years helping niche SaaS founders refine their funnels, and one technique that consistently outperforms standard A/B tests is cohort-based trials. When executed well, cohort experiments don’t just move the needle — they can double premium conversions by revealing how changes affect real user groups over time. In this piece I’ll walk you through what cohort-based trials are, why...
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I remember the first time I slipped on a pair of height boosting shoes for a photoshoot: the difference was immediate, subtle and oddly empowering. They didn't scream "shoe with a lift" — they simply made me stand a little taller, feel a little more poised, and carry myself with greater authority. As someone who writes about marketing, presentation and the subtleties that influence perception,...
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Hello — I’m writing from the perspective of someone who has spent years analyzing startups, advising founders, and helping investors separate signal from noise. When a founder hands me a pilot customer case study, I read it like a detective: I’m trying to understand traction, unit economics, customer fit, and the likelihood that this pilot can scale. Over time I’ve noticed a pattern:...
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When I launched my first startup, cash flow felt like a living organism: predictable one week, chaotic the next. Bank transfers, payment holds, and mounting fees ate into runway more quickly than I expected. I eventually discovered Stripe Treasury and it changed how I managed company cash—by giving me a programmable bank account that integrated directly with payments, cards, and payouts. In...
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Choosing the right financing path for a startup is never a purely financial decision — it's strategic, operational, and deeply personal. When I started writing for Business News, I spoke with founders who had taken every route: friends and family, angel rounds, traditional VC, and the more recent rise of revenue-based financing (RBF). Over time I became convinced that RBF deserves serious...
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