Raising a convertible note can feel like walking a tightrope: you want to attract savvy angel investors quickly, but you also need to protect the equity you and your co-founders have worked so hard to build. I’ve negotiated dozens of early-stage rounds and seen the good — and the painful —...
Jun 06, 2026
• by Éloïse Dupont
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I remember the first time I explored paying remote contractors in crypto: it felt like unlocking a faster, borderless way to compensate talent. But excitement quickly gave way to a sobering reality check — tax rules, employment classifications, AML/KYC requirements, and differing approaches across EU member states can turn a simple payroll idea into a compliance minefield. Over the years I've...
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I remember the first time a customer told me they would pay more for a feature I considered "nice to have." It felt like validation and danger at once: validation because willingness to pay is the core of product-market fit; danger because assumptions about price are where many startups crash. Over the years I've learned that the only safe path is to design a priced MVP test that reliably...
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When I first experimented with cohort-based product trials for a niche B2B SaaS, I wasn’t expecting dramatic results. I was simply trying to be more deliberate about how we onboarded different segments of customers. Within a few months, however, I saw premium conversions climb — and not by a marginal amount. We effectively doubled our premium conversion rate for target cohorts. In this piece,...
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I often treat household appliances like small businesses: they need a regular check-up, smart investments, and a little preventive care to keep delivering value. When it comes to steam generators, I’ve learned that entretien et détartrage dune centrale vapeur is not only about preserving performance but also about avoiding downtime and unexpected replacement costs. Below I share the practical,...
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I remember the moment our first pilot customer signed on. It felt like validation, but also like a problem: how could we turn this single successful trial into a compelling, scalable case study that would not only win more customers but also attract lead investors? Over the years I've learned this is less about polished storytelling and more about structure, evidence, and distribution. Below I...
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I’ve helped several founders and HR teams explore paying remote employees and contractors in crypto, and one recurring theme is this: the idea sounds modern and efficient, but the tax and compliance details can turn it into a minefield if you rush. Below I share a practical, step-by-step approach to setting up a compliant crypto payroll using Coinbase as the custody and transfer layer, while...
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I recently ran a 30-day pricing experiment to test a bold hypothesis: customers would willingly pay 30% more for a specific SaaS feature. I want to walk you through exactly how I set it up, what I measured, and the practical lessons that came out of it so you can run your own experiment with confidence. This is hands-on, no-nonsense guidance based on real experience—what I did, what worked, and...
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When you're an early-stage founder, your cap table is one of the most intimate pieces of your company — a ledger that records who owns the dream and who gets to steer it. I've negotiated my fair share of cap table changes with early investors, and I can tell you: it’s entirely possible to raise money, make necessary restructurings, and still retain meaningful control. The trick is to plan...
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I remember the first time I considered leaving New York City for the Hudson Valley — the idea felt both liberating and terrifying. The promise of space, better schools, and quieter streets pulled me north, but the logistics of moving out of the five boroughs made me hesitate. That's when I first heard about 845movenow. com 845 movenow.com 845 movenow.com, and everything about the plan started...
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I’ve spent years helping niche SaaS founders refine their funnels, and one technique that consistently outperforms standard A/B tests is cohort-based trials. When executed well, cohort experiments don’t just move the needle — they can double premium conversions by revealing how changes affect real user groups over time. In this piece I’ll walk you through what cohort-based trials are, why...
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