I started paying a few remote team members in crypto because it made sense: faster cross-border transfers, lower fees for some corridors, and a way to attract talent who prefer crypto exposure. Very quickly I learned that doing this loosely — sending tokens from my personal wallet — is a fast...
Jul 11, 2026
• by Éloïse Dupont
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I run a small subscription business that accepts crypto, and I remember the first time I tried to marry Coinbase Commerce with EU cross-border subscriptions: excitement quickly turned to confusion about recurring payments, VAT rules, and how to reconcile volatile crypto receipts with bookkeeping requirements. Over time I built a reliable approach that balances user experience, tax compliance, and...
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Raising a convertible note can feel like walking a tightrope: you want to attract savvy angel investors quickly, but you also need to protect the equity you and your co-founders have worked so hard to build. I’ve negotiated dozens of early-stage rounds and seen the good — and the painful — consequences of cap decisions. In this article I’ll walk you through how to negotiate a convertible...
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I remember the first time I proposed a revenue-share pilot to a large enterprise: I was nervous, excited, and determined not to trade our long-term value for a short-term discount. Over time, I've refined a repeatable approach that lets startups scale into enterprise accounts without sacrificing price integrity. Below I share a practical framework I use to design revenue-share pilots that align...
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I remember the first time I sat across from an angel investor who liked my product idea but wouldn’t commit a penny because my startup had no revenue. It felt like being judged not for what we could become, but for where we were today. Since then, I’ve learned that convincing cautious angels to back a pre-revenue startup is less about persuasion and more about designing a structure that...
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I remember the first time I explored paying remote contractors in crypto: it felt like unlocking a faster, borderless way to compensate talent. But excitement quickly gave way to a sobering reality check — tax rules, employment classifications, AML/KYC requirements, and differing approaches across EU member states can turn a simple payroll idea into a compliance minefield. Over the years I've...
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I remember the first time a customer told me they would pay more for a feature I considered "nice to have." It felt like validation and danger at once: validation because willingness to pay is the core of product-market fit; danger because assumptions about price are where many startups crash. Over the years I've learned that the only safe path is to design a priced MVP test that reliably...
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When I first experimented with cohort-based product trials for a niche B2B SaaS, I wasn’t expecting dramatic results. I was simply trying to be more deliberate about how we onboarded different segments of customers. Within a few months, however, I saw premium conversions climb — and not by a marginal amount. We effectively doubled our premium conversion rate for target cohorts. In this piece,...
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I often treat household appliances like small businesses: they need a regular check-up, smart investments, and a little preventive care to keep delivering value. When it comes to steam generators, I’ve learned that entretien et détartrage dune centrale vapeur is not only about preserving performance but also about avoiding downtime and unexpected replacement costs. Below I share the practical,...
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I remember the moment our first pilot customer signed on. It felt like validation, but also like a problem: how could we turn this single successful trial into a compelling, scalable case study that would not only win more customers but also attract lead investors? Over the years I've learned this is less about polished storytelling and more about structure, evidence, and distribution. Below I...
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I’ve helped several founders and HR teams explore paying remote employees and contractors in crypto, and one recurring theme is this: the idea sounds modern and efficient, but the tax and compliance details can turn it into a minefield if you rush. Below I share a practical, step-by-step approach to setting up a compliant crypto payroll using Coinbase as the custody and transfer layer, while...
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